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Centaur, with a strong focus has built strengths across their formulations and exports business. We are now strategically poised to capitalize on the emerging opportunities in the domestic and international markets and deliver enhanced long term value.
Centaur is the 45th largest pharmaceutical company in India in
prescription sales generating more than 50 million prescriptions
per year. Centaur brands are exported to over 50 countries
worldwide.
An All-India network of 800 field personnel, 25 marketing offices,
1,500 authorised stockists & 100,000 retailers ensure
availability and encashment of more than a million prescriptions
generated every month by 100,000 Doctors of all specialities across India.
This
endeavour is further augmented with thrust on pioneering CRM (Customer Relationship Management) initiative.
Centaur, over the years has demonstrated its competence in transforming products into strong brands, reinforced by successful extensions, resulting in a formidable presence in key therapeutic areas. Power brands like Sinarest, brand leader in the anti-cold segment and Ocurest, brand leader in the ophthalmic astringent market best exemplify this strategy. Prescription audits confirm that atleast one prescription of Sinarest is generated every second by a doctor somewhere in India.
Metoz (Metolazone) launched for the first time in India is on the verge
of leadership under Nephrotic Syndrome Segment
We apply the finest organic, strategic design models like T6, HIP, PP, HT, GBM, AKH (Targeting Model) in our marketing operations.
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